Rebranding for Lashable
Objective:
Rebrand the company due to a name change, while refreshing the visual identity to appeal to a more fashion-forward, beauty-conscious audience.
Services
Identity & branding
Product packaging
Client
Lashable
Year
2024
Challenges:
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The business was undergoing a name change, which required a complete overhaul of its brand identity.
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The previous brand identity didn’t reflect the premium, luxury nature of the eyelash extension business.
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The website needed an update to match the new brand and better attract the target audience.
Rebranding Approach
Name Change & Logo
Developed a new logo that aligns with the updated brand name “Lashable,” incorporating a sleek lash graphic to emphasize the beauty element. The logo was designed to feel modern, luxurious, and timeless.
Typography & Color Palette
Introduced sophisticated fonts and a bold, yet feminine color palette with shades of black, gold, and soft pinks to create a sense of luxury and elegance.
Mood Board:
Created a mood board reflecting glamour, beauty, and empowerment, guiding the overall aesthetic of the rebrand.
Custom Illustrations & Patterns:
Designed bespoke lash-themed illustrations and patterns for use across digital platforms, packaging, and promotional materials to maintain a cohesive, recognizable brand presence.
Website Update:
Refreshed the website with the new brand visuals, ensuring it was user-friendly, mobile-responsive, and reflected the high-end nature of the business.
Outcome:
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Successfully transitioned to the new brand name “Lashable” while maintaining customer trust and loyalty.
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Improved brand perception with a cohesive, luxurious identity that resonated with beauty-conscious customers.
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Increased website traffic and client bookings due to the updated, professional look and feel of the site.
